# A.M.R repackaging

Introduction

A.M.R Premium Selection is one of the flagship brands of AM Group (Abo Amr Group), a leading Egyptian food company. The brand offers premium, high-quality food products through a combination of local manufacturing expertise and carefully sourced ingredients from around the world.

This project explores two key aspects of packaging design: Visual Design and Structural Design.

Visual Design

The visual design focuses on the fruit inside, by focusing on the vibrant colors and natural forms of the fruit. This design makes it easier for the consumer to identify the product.

Disadvantages of old design

Advantages of new design

Structure Design

The structural design combines tin cans and glass jars to create a more versatile and premium product range. The glass jar introduces a sustainable packaging solution through its reusable and refillable nature. Its lifecycle can be further extended through recycling or upcycling, allowing it to be repurposed for other uses and helping to reduce packaging waste.

HTML page: https://packaging-world.netlify.app/work/2026/08/a-m-r-repackaging

Materials: Glass, Ceramic, Metal, Tin, Steel

Categories: Fruits

Tags: Fruits

Designer: Hagar Akl