# CATENA ZAPATA CATENA ZAPATA ARGENTINO — Valérie Colace EditionMalbec 2023 — Mendoza, Argentina 1. Brand DNA Essence A red wine born of fire and rock, symbolising the Argentine land and transformation. The Valérie Colace edition elevates Malbec through an artistic interpretation: the cracked texture becomes a memory of the soil, copper becomes a trace of the volcano, and matte black embodies the wine’s depth. Mission To reveal the power of Mendoza’s terroir through a contemporary, mineral-inspired aesthetic. A wine that tells the story of the tension between the warmth of copper and the coolness of stone. Values 2. Visual Identity Palette Symbolism The cracked textures evoke the fractured earth’s crust and the birth of wine amid the tensions of the soil. The tectonic squares represent structure, strength and stability after chaos. Copper is the trace of fire, the memory of the volcano. Typography 3. Sensory Profile Colour Deep red, almost incandescent, with garnet and copper highlights. Nose Ripe dark fruit, cocoa, leather, warm stone and a hint of smoke. Palate Dense, fleshy and mineral. A bold attack, a firm structure and a long, fiery finish. Emotion The sensation of a contained fire, of a strength that seeks not to dominate but to exist fully. 4. Positioning Segment A premium red wine for those who appreciate power and bold design. A collector’s wine for connoisseurs and aesthetes. Drinking Occasions Brand Promise “Argentino — The Fire Beneath the Rock.” Differentiation A sculptural, textured, tactile design. A visual identity that tells the story of wine born from scorched earth. A sense of controlled power, rarely expressed in Malbec. 5. Official Brand Story Short Narrative Beneath the earth of Mendoza, fire lies dormant. Argentino was born from this tension: lava becoming vine, rock becoming wine. Every sip is an ember; every bottle, a controlled eruption. Long Narrative Argentino tells the story of fire meeting fruit. In Mendoza’s volcanic soils, the vines cling to stone, drawing strength from ancient heat. This wine is a tribute to material, transformation and the beauty of chaos. It does not seek softness: it asserts power, depth and truth. 6. Technical Wine Specifications 7. Brand Signature CATENA ZAPATA ARGENTINO — Valérie Colace EditionThe Fire Beneath the Rock. Credits: Concept DesignName: Valérie ColaceProject Status: Published, fictional concept — for portfolio/demonstration purposesProject Type: IdentityMarket Region: EuropeDeliverables: Art Direction, Brand Identity, Illustration, Label DesignKeywords: #wine #alcohol #ArtDirection CATENA ZAPATA ARGENTINO — Valérie Colace Edition HTML page: https://packagingworld.co/work/2026/09/catena-zapata Materials: Carton, Glass, Ceramic Categories: Alcohol, Wine Tags: Alcohol, Wine Designer: Valérie Colace