# ELV

The ELV brand is positioned as professional hair and scalp care designed to address specific concerns. Its minimalist packaging features a purple-and-white colour palette, while the pump-bottle format is suitable for both salon and at-home use as part of a “professional care protocol.”

Target Audience

Estimated Retail Price

Products in the Scalp Harmony range—500 ml shampoo and conditioner—typically retail for approximately RUB 2,200–3,500 per item. Salons may also offer bundles or discounts when the products are prescribed as part of a complete treatment programme.

Unique Selling Proposition

Together, these attributes position the range as an effective solution for problematic scalp conditions—suitable both for professional recommendation by stylists and for independent purchase by discerning consumers.

HTML page: https://packaging-world.netlify.app/work/2026/09/elv

Materials: Plastic, Polymer, Polyethylene, Film

Categories: Bath and Beauty, Hair Care

Tags: Bath and Beauty, Hair Care

Designer: Oksana